WEBSITE

• Banners
• About page
• Blog
• Content

SOCIAL MEDIA (Facebook, Instagram, Pintrest, LinkedIn etc)

• Profile pictures
• Cover images
• Content (lots and lots of content!)
• Ads

EMAIL

• Banners
• Footer/Signature
• EDM content

ONLINE

• eBooks
• Downloads
• Lead Magnets
• Online course content
• Publications

PRINT MARKETING

• Flyers
• Posters
• Banners
• Business cards
• Catalogs
• Thank you cards
• Post cards
• Magazines
• Packaging

OTHER

• Podcast covers
• Collaboration / Guest Speaker advertising
• TVC
• On the wall!

Remember you’ll need high resolution images for your printing requirements and lower resolution for online – so you don’t slow down your website!

Where else are you using your photographs that I’ve missed?

The post Where to use your personal brand photos appeared first on Miranda Mayle Photography.

I’ll be implementing the following changes to safely reopen:

• frequent hand washing/santising before, during and after the photoshoot (by the photographer and all attendees)
• cleaning of photographic equipment surfaces before and after each photoshoot
• small hair and clothing adjustments will be done by photo subject (aka no touching!) and we’ll adhere to physical distancing requirements at all times
• the number of people in front of the camera must fall below household and/or outdoor gathering numbers and/or density quotients as per the current restrictions including counting me!
• if anyone has a fever, cold/flu/Covid-19 symptoms or is feeling unwell, we’ll reschedule
• if anyone has been in contact with someone with Covid-19 or displaying Covid-19 symptoms, we’ll reschedule on a date at least 14 days later
• if anyone involved is not comfortable or feels unsafe at any time, the shoot will pause and an alternate location will be sought or the shoot will be rescheduled (for example, shooting at an outdoor location that becomes crowded and physical distancing cannot be maintained)
• the photographer will wear a mask at all times, photo subjects over 12 years of age can remove their masks whilst being photographed
• we will communicate in the event of a positive Covid-19 test result in the 14 days following a photoshoot, and I will pass on your information to relevant authorities are required for contact tracing.

And there is no penalty for rescheduling – you’re deposit is totally transferable.

Looking forward to telling your story soon xx

The post Staying Covid Safe appeared first on Miranda Mayle Photography.

As we pass the halfway point of lockdown 2.0 I’ve seen some questions on how to take a headshot of yourself in lockdown.  I’ve been contemplating the main scenarios for why you’d need to refresh your headshot whilst in lockdown and I’ve narrowed it down to either:

1. You’ve been working on growing your business and your personal brand and so have had to provide a headshot for that collaboration podcast or facebook live interview so the canva event image can be created OR
2. You’ve radically changed your hair do with some self iso cut and color! 😛

For whatever reason it might be – here are my adventures taking a headshot, at home, with no fancy photography equipment.  No camera or flash or tripod or backdrop.  It was just me, my phone and an ikea stool in the bathroom! (cos yeah – it turns out the only room in my house with a window on a wall adjacent to a plain wall, is in my bathroom :P)

To take a natural light photo in your home:

• find a plainish wall near a window (and by plainish I kinda mean flat – a really loud funky wallpaper will totally work if that’s your vibe.)
• leave a gap between you and the wall (at least 50cm)
• turn your body 45ish degrees to the light and your face back towards the camera (if feel more comfortable sitting – use a bench stool)
• setup the camera at around your eye level

If the light coming through the window is too bright, soften it with a sheer curtain

If the side of your face away from the window is too dark, bounce some more light back onto it using a white sheet or white piece of cardboard, even a mirror potentially or move you’re camera so you’re angled a little more towards the window.

If you want to see this setup in my bathroom (with zero hair and makeup prep) which produced the photo below and the photo in the header- checkout the quick video I made.

 If you’ve any other DIY photography questions, message me as I’m happy to help.

And may the second half of lockdown seem shorter than the first!

oh! and…

If you’re after headshots that do involve a fancy camera, flash, a non-bathroom backdrop and someone else taking the shot, I’m currently taking bookings now for late September and beyond, and am flexible with these dates if lockdown continues beyond that (it better not!). I am also still taking product-related photos which don’t require personal contact, so you can update your website, social media and other marketing during this time. Message me and let me know what you need.

The post Take a headshot at home with just your phone appeared first on Miranda Mayle Photography.

>>  FACEBOOK
You’ll need a cover image and a profile pic to start with:

Profile photos are displayed as a circle and look best when you upload a square image that’s 720px or 960px square. If you’re not using a logo you’ll want an epic headshot that shows your personality, fits your brand, creates trust (and you actually like!)

Cover photos are 828 x 315 pixels with a mobile safe area in the middle that is 560px wide. Your cover image should showcase your business and serve a purpose like brand awareness or advertising your product/services. You’ll probably want to crack out Canva  or engage a graphic designer to add some text or combine a couple of images for greatest impact.

You’ll need different image sizes for your newsfeed, Facebook event covers and different types of ads. Checkout the DreamGrow cheatsheet for all the details.

My facebook cover image

>>  INSTAGRAM
Jazz up a quote, testimonial or text block on your instagram feed with a background image. Choose a detailed image of your product, tools of your trade or where you work. In your editing program of choice, drop the opacity to around 50% and then fine tune it so it doesn’t overwhelm the text. You could also add a color overlay to further mute the photo or put the text in a coloured box on top of the background image effectively creating a custom border (and in the image below I’ve reduced the opacity on the box so the image shows thru a little). It’s just a subtle reminder of your business beyond a branding color. 

>>  PRINT MATERIALS
I’m actually a sucker for a nice postcard or thank you card inside a package. I’ve a few up on my office wall and fridge which always keep these businesses front and centre in my mind. Grab a gorgeous image and add an empowering quote for maximum staying power and be sure to include all the business info on the back so it’s within easy reach.

I love seeing your photos in action – feel free to send me a link or a pic, or let me know what’s stopping you from using your photos to their full potential!

The post Practical ways to use your professional photographs and be seen by your customers appeared first on Miranda Mayle Photography.

No pressure when your beautiful client travels 5.5 hours to work with you!!

“When I had the idea to get a photoshoot done for my business website, I hunted high and low for a photographer that I’d feel comfortable working with. My intuition told me Miranda was the ONE – so I travelled from the other side of the state (some 5.5 hours away!) to have the session with her. It felt completely crazy – but I’m so glad I listened to my guidance, because it was completely worth it.

Miranda not only made me feel comfortable during the shoot, she made me feel amazing! She continually gave me instructions during the shoot on how to pose, reminded me to smile and boosted my self esteem. I felt confident, beautiful and free to be me. That’s quite a feat, given how introverted and camera-shy I am! I’m surprised how much I actually enjoyed the shoot.

Afterwards, I still felt nervous about how the photos would turn out. Thankfully, Miranda sent the photos to me quickly, and all my fears evaporated as soon as I saw them. They were wonderful – professional, beautiful and creative. And there were so many! Miranda definitely offers incredible value for money!

Thank you so much Miranda – I’m thrilled with my photos, and I will happily travel another 5.5 hours to work with you again!”

The post A very long commute appeared first on Miranda Mayle Photography.

“Are you ready to go deep?” It’s the question posed by Transformation Coach Meghann Birks. She helps individuals and organisations achieve their goals by creating a road map that identifies where they are, where they want to be and how they’re going to get there. She needed some updated images moving from a brand name to coaching under her own name and I very much enjoyed working with her down to earth attitude – there was no sugar coating any of the directions!!  She picked some super fun locations that suit her style and personality and tested my action shot abilities with cartwheels and jumping.  Her first response to the images? “Omg omg omg omg! I love these sooooooo much!”

I’m looking forward to reading her blog post on facing her dislike of getting in front of the camera.

The post Go Deep appeared first on Miranda Mayle Photography.

Loved this family Christmas portrait session (and personally prefer the final photos over queuing up for hours to sit on Santa’s knee at the local shopping centre).

Now there is the challenge of where to take the Christmas tree next year!  Also love how welcoming this family is with my assistant/daughter Riley… as you can see she’s joined them in a few shots!

If you want to capture your own Christmas traditions and have beautiful images of memories that you can cherish – I’d love to photograph them. Contact me so I can join you on your adventures…

The post Christmas Photos minus Santa appeared first on Miranda Mayle Photography.

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