Practical ways to use your professional photographs and be seen by your customers
There is nothing worse than digital images collecting electronic dust, so I wanted to share a couple of ideas on how you can use your professional photos to be seen by your next clients and customers:
>> FACEBOOK
You’ll need a cover image and a profile pic to start with:
Profile photos are displayed as a circle and look best when you upload a square image that’s 720px or 960px square. If you’re not using a logo you’ll want an epic headshot that shows your personality, fits your brand, creates trust (and you actually like!)
Cover photos are 828 x 315 pixels with a mobile safe area in the middle that is 560px wide. Your cover image should showcase your business and serve a purpose like brand awareness or advertising your product/services. You’ll probably want to crack out Canva or engage a graphic designer to add some text or combine a couple of images for greatest impact.
You’ll need different image sizes for your newsfeed, Facebook event covers and different types of ads. Checkout the DreamGrow cheatsheet for all the details.
![Miranda Mayle Photography Facebook Cover](https://mirandamayle.com.au/wp-content/uploads/2020/08/Miranda-Mayle-Photography-Facebook-Cover-1024x390.jpg)
My facebook cover image
>> INSTAGRAM
Jazz up a quote, testimonial or text block on your instagram feed with a background image. Choose a detailed image of your product, tools of your trade or where you work. In your editing program of choice, drop the opacity to around 50% and then fine tune it so it doesn’t overwhelm the text. You could also add a color overlay to further mute the photo or put the text in a coloured box on top of the background image effectively creating a custom border (and in the image below I’ve reduced the opacity on the box so the image shows thru a little). It’s just a subtle reminder of your business beyond a branding color.
![quote backgrounds](https://mirandamayle.com.au/wp-content/uploads/2020/08/quote-backgrounds.jpg)
>> PRINT MATERIALS
I’m actually a sucker for a nice postcard or thank you card inside a package. I’ve a few up on my office wall and fridge which always keep these businesses front and centre in my mind. Grab a gorgeous image and add an empowering quote for maximum staying power and be sure to include all the business info on the back so it’s within easy reach.
I love seeing your photos in action – feel free to send me a link or a pic, or let me know what’s stopping you from using your photos to their full potential!