Photoshoot prep- What to get clear on before booking your shoot

I have a heap of people say the questions I send out before a photoshoot are useful beyond planning for the session.  These questions help me learn more about your business but also give me an insight into you, your messaging and audience.  The more clarity you can provide, the more authentic and aligned the photos will be, the more you will use them and they’ll create more connections and conversations and ultimately more clients. 

So here’s a couple of the things I want to know about you and your business before the photoshoot:

Whilst I do want to know about your business – what you do and how you do it, I also want to know your passions and your hobbies.  I want to know things we can share about you beyond your business to further resonate with your audience.  Do you journal and mediate, own a cat, drink coffee, love op shopping?  These things help you be memorable, build those trusted relationships and stand out from everyone else doing what you do.  

What do you like and dislike about yourself in photos?  Knowing this allows me to better support you during the shoot and make you feel more comfortable in front of the camera.  We’ll maximise the number of photos you love and will use and not get any that make you cringe!

And what are the common themes in your messaging?  You might have heard them called content pillars or buckets or topic hubs or clusters.  I want to know the broad themes or categories you create content about but also importantly, what emotions you want to convey to your audience and what emotions you want them to feel.  We then know the emotions we need to create through poses and expressions during the photoshoot.

Getting clear on the above will not only help you plan your own photos but provide clarity for marketing and content creation.