When smiling shots just won’t do!

Do you ever go to post something that a little serious or really silly and you only have a heap of serenely smiling shots to go with it?  There are just parts of your messaging that need photos that aren’t a standard smile: When you’re joyfully celebrating, or being a bit goofy (and that’s something your clients love about you) or you are talking about something deep or serious. Or even if you are asking questions and are getting curious, that pretty perfectly posed portrait might not do.

Create photos that align with your message and evoke emotions in your audience.  Let your personality shine and make connections.  Whilst it might be cliche, it’s also true: people buy from people.

Nez (Nezfit) is a fitness trainer with a wicked sense of humour.  Imagine if she used a stiff, kinda corporate headshot, instead of the photos she does, that are filled with movement and personality like her profile pic below.

And then there is Jen (Something Glorious Coaching), a personal coach and a parent.  The photo of her working in the midst of kids and chaos evokes empathy and a sense of understanding in her audience regarding the plight of biz owners working around naps and playgroups.

Identifying what parts of your messaging go beyond the smiling shot and then creating those images will create deeper connections with your audience and speed up the know, like, trust factors.

And y’know what? If someone doesn’t like your goofy or can’t relate to the environment in which you work- they are not the right client to for you and that photo has done it’s job.

If you’ve a piece of content and you’re not sure what photo works with it, you can contact me and I’ll tell you how I’d take the shot…