What kind of message do you want to convey? I think you should always include a welcoming slash approachable slash trustworthy type baseline and then you need to decide whereabouts on the traditional corporate professional to casual spectrum that fits. Throw in some words that describe your brand personality – are you also quirky? or passionate? or chilled? easy to a laugh? knowledgeable? Keep these in mind as you go through the list.
3. LOCATION & BACKGROUND
I give you permission to have your headshot on any background you like. You do standout on something a little plainer but just step off the background anywhere to stand out. Plain white backdrops, plain black backdrops, pink, red and blue backdrops are fine. Rendered walls are fine. Brick walls are fine. Fences are fine. If gardens or beaches are your happy place, they are fine backgrounds. If you have a loud mural or wallpaper you adore and it suits your business personality – then use it! Stand in front of your favorite artwork. Being authentic is much more important than having a perfect traditional old school corporate headshot.
4. FINAL DESTINATION
Where abouts will you be using the final product? The photographer will compose (fit you in) the photo differently depending on whether you need a circle profile pic for Facebook or a portrait image for your About page on your website so be sure to let them know.