1) GREAT LIGHTING: Find the best light in your home, usually an opaque window or a window with a sheer curtain to diffuse the light or open shade outside. If you’ve a must have background with crappy lighting then grab the ring light or bounce a lamp or two off nearby neutral wall. We are trying to avoid harsh light coming from directly above as that maximises the shadows under our eyes etc – think the good ole torch at a campfire telling a scary story effect – we don’t want it! So avoid bright sun outside at midday and standing directly underneath a downlight.
2) STAND OUT: We want you to be the centre of attention so don’t be right against your backdrop. Take a step forward and if you can change the settings on your phone, go for portrait mode or a smaller f-stop number. This will keep you in focus but make the background a little blurry – so you stand out!
3) CONTACT: Pretend the camera isn’t there and you are making eye contact with the person looking at the photo. Don’t just say cheese – tell yourself a story, think of a happy memory, have a make believe conversation with that person on the other side of the camera – you want to emote not just make a face.