Let’s talk marketing in 2026… What if your goal was simply be more like a human? January always brings this pressure to show up more professionally, more consistently, more perfectly, more often than last year. Upgrade your brand… Curate your feed… Polish your presence… Be the elevated version of yourself… And AI has made it…
Most conference photos are predictably dull. Speaker at lectern looking serious. Audience from behind showing the backs of heads. Maybe some stilted handshakes if the photographer’s feeling adventurous. These images get filed away and forgotten because nobody wants to share photos that scream “generic corporate event.” Business events offer so much more visual storytelling potential….
I need to tell you something that might go against everything you’ve heard about business photography: perfect isn’t what your audience wants. I know, I know. As business owners, we’ve been conditioned to believe that everything needs to look flawless, polished, and magazine-ready. But here’s what I’ve learned after years of photographing hundreds of businesses…
I have a heap of people say the questions I send out before a photoshoot are useful beyond planning for the session. These questions help me learn more about your business but also give me an insight into you, your messaging and audience. The more clarity you can provide, the more authentic and aligned the…
We want impactful imagery in our business. It allows us to stand out from the crowd. We want to stop the scroll, connect and engage with our audience. We want photos that resonate with our ideal client. We want to repel those people that are not he best fit for us and conversely have raving,…
Have you been putting off booking that photoshoot, because it’s all too hard? The planning and logistics will take time you just don’t have right now, let alone a day lost to hair, makeup, packing a car full of outfits and props and travelling to a studio, and you’ve really no idea where to start…
Do you ever go to post something that a little serious or really silly and you only have a heap of serenely smiling shots to go with it? There are just parts of your messaging that need photos that aren’t a standard smile: When you’re joyfully celebrating, or being a bit goofy (and that’s something…
Are you excited to post your face all over socials some days but at other times not so much? The good news is there are a heap of other things you can photograph to break up your feed yet stay on brand. Start by replacing those stock photos that everyone else has with your own gallery of custom stock photos. No…
Let’s talk authenticity, although a bit of a sparkly buzz word at the moment, it is so important when it comes to your branding photoshoot and how you present in your business. You are the magic behind your biz and that awesome sauce that differentiates you from everyone else in your industry. Your photoshoot needs…
So, how do you know when you’re ready for a photoshoot? More specifically a professional photoshoot of you for you to use in your business. (cos family shoot wise – if the kids look different – book the shoot!) I think there are two parts to answering this question. The practical and tangible part is probably easier to…
Can I share or edit professional photos? Did you know your photography usually retains copyright to your images? Copyright grants the owner exclusive rights to use, adapt, publish, display or otherwise communicate their work and copyright under Australian Law is automatic. You’ll most likely have personal use licensing for family portraits or commercial use…
Have you been all around your house and not found that lovely soft light we all crave – light that is bright enough so you can be seen but not harsh so that every nook and crevice stands out with its own shadow? Or do you need to take photos and video regularly at all…